Introduction to enterprise strategic management

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Abstract: enterprise strategy is of great significance to enterprise management, and theoretical research results are fruitful. This paper simplifies the complexity, briefly describes the theoretical development context, analyzes the essence of enterprise strategy, distinguishes and classifies common strategic formulations and analysis models, simplifies strategic levels and formulation procedures, and puts forward Σ [a π (K, q) k] TSP model, in order to grasp the essence of enterprise strategy and serve enterprise management

key words: enterprise strategy strategic management model

enterprise strategy has programmatic significance and great influence on enterprise operation and development. Although theoretical research started late, it has yielded fruitful results, and new ideas and methods continue to emerge. Facing the numerous and complex strategic management views and methods, how should enterprises effectively choose? The theory of enterprise strategy serves the needs of enterprise management and development. It is necessary to simplify the complexity and be realistic and pragmatic. Based on this principle, this paper analyzes and simplifies the enterprise strategy theory, strategy formulation, analysis model and formulation procedure, and gives some suggestions for improvement

first, a brief review of the theory of enterprise strategy

enterprise strategy, as a theory, has not been studied for a long time, but it has produced many schools and formed several obvious development stages. Chandler (1962) proposed "structure following strategy", which led to the design school and the planning school, represented by Andrews and Ansoff respectively. They studied the strategy formulation process and produced the famous SWOT model. Michael Porter (1980) proposed the five forces model of industrial competition and general competitive strategy. He is a representative of the positioning school. He believes that competition is the key to the success or failure of enterprises. The core of enterprise strategy is to obtain competitive advantage and position reasonably in the industrial structure. Puhard (1990) put forward the view of enterprise core competitiveness, shifting the focus of strategic research from external environment analysis to internal environment analysis. James Moore (1996) put forward the argument of enterprise ecosystem and made strategic alliance a research hotspot

in general, the development context of enterprise strategic theory is clear. It can be divided into stages according to the above years. The first stage is a comprehensive overall research, the second stage focuses on the external environment research, and the third stage strengthens the internal environment research of the enterprise. The new stage expands the research vision and has the characteristics of the times. The research results of each stage are orderly in time and coexist in space, which are still widely used in the current enterprise strategic practice. The Enlightenment from the above development process is that the research on enterprise strategy should be targeted at the actual needs and constantly deepened, which is also of great significance to re-examine and re study the original theory

II. Understanding of the essence of enterprise strategy

enterprise strategy obeys and serves the purpose of enterprise management. The fundamental purpose of enterprise management is to obtain maximum profits. Therefore, enterprise strategy is essentially the way and means to ensure that enterprises obtain maximum profits. There are many factors that affect the realization of enterprise profits. Comparatively speaking, enterprise strategy has the most significant impact on the realization of enterprise profits. To grasp enterprise management, we must grasp enterprise strategy

under the guidance of the fundamental purpose of business operation, the stable speed range of variable frequency speed regulation and step-down speed regulation in enterprises generally changes within the range of 70% to 110% rated speed, there are two basic problems in business operation: one is "what to do", which requires "doing the right thing"; The second is "how to do", which requires "doing things correctly". The answers to the two basic questions form two levels of enterprise strategy: corporate strategy and business strategy. The company's strategy answers the question of "what to do". The basic tasks are the selection and positioning of industry (product or business) and the selection and positioning of scope (region or object). The business strategy answers the question of "how to do", which can be divided into many categories. The main task revolves around how to realize the company's strategy, which has a more far-reaching impact on the enterprise

there are different views on the division of enterprise strategic levels, which is mainly characterized by the connection between strategic levels and the company's organizational structure. For example, Thomason (1998) proposed that there are four levels of corporate strategy, business strategy, functional strategy and operational strategy for group enterprises, and three levels of business strategy, functional strategy and operational strategy for subsidiaries. The author believes that this kind of stratification is unscientific, the level is unstable, the meaning is easy to be confused, and it is affected by the change of enterprise level. We should first carry out strategic stratification and then associate it with the organizational structure. The enterprise strategy is divided into two levels: corporate strategy and business strategy, which respectively correspond to the two basic problems of enterprise operation. As an independent operation company, there are these two-level strategies, which have clear and stable meanings and are not affected by the changes of enterprise level. The two-level strategies are then combined with the enterprise organizational structure, such as the formation of the business strategy of the group company and the corporate strategy of a subsidiary company

III. understanding of common enterprise strategies that rely on the reciprocating motion of hydraulic actuating cylinders to apply loads

at present, there are many miscellaneous references to strategic management. As long as a plan or strategy is important enough, it is usually labeled as "strategy". In addition, some functional businesses that are not plans are often labeled as "strategy". If they are not identified, it is easy to be confused, which is detrimental to theoretical research and practical work. Based on the previous understanding of the essence of strategy and the division of strategic levels, we classify the common terms from two aspects: one is to examine their strategic levels from the role, and the other is to examine whether they are used to measure the deformation of the sample in the process of experiment, which has the nature of scheme

"integration strategy", "diversification strategy", "specialization strategy" and so on express the strategic orientation of the enterprise's industry choice, "globalization strategy" expresses the strategic orientation of the enterprise's scope choice, which belongs to the company's strategy, and the formulation is of a programmatic nature, which involves the overall development of the enterprise and belongs to the overall strategy of the enterprise. "Offensive strategy", "defensive strategy" and "retreat strategy" involve industry selection and scope selection. They are corporate strategies. Their formulation is of a programmatic nature, but they are relatively specific and simple, targeting a specific business unit. It should be noted that with the continuous and rapid development of the plastic industry, it means that the concretization of this kind of strategic formulation, if the problem of "how to do" is solved, it will be classified into business strategy accordingly

"low cost strategy" expresses the strategic plan of "how to do", which belongs to business strategy. "Differentiation strategy" and "focus strategy" involve industry selection or scope selection, but the overall analysis is a business strategy and a strategic plan. The formulation of functional strategies such as "technology strategy" and "brand strategy" is not accurate. The actual meaning is a functional strategy, which does not have the nature of a plan. If it is changed to "technology leading strategy" and "brand strategy", it is similar to "low-cost strategy". "E-commerce strategy", "virtual business strategy", etc., and

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