China's pure electric vehicle market has entered a "new joint venture era"
in less than a year, the pure electric vehicle joint venture projects in China's auto market have yielded a lot, including: Volkswagen joins hands with JAC, Daimler marries BAIC, Ford joins hands with Zotye; As of the last August 29, Renault Nissan Alliance and Dongfeng Motor Co., Ltd. cooperated to establish EGT new energy vehicles Co., Ltd. (EGT), and China has successively established four "new joint venture" vehicle enterprises for pure electric vehicles. If the Tengshi pure electric vehicle project previously established by Daimler and BYD is added, there are five "new joint venture" projects involving multinational and Chinese car companies in China's pure electric vehicle market
it is generally believed in the industry that China's pure electric vehicle market has begun to enter a "new joint venture" in the generation of electro-hydraulic servo fatigue testing machines that force vibration after the last wave. In the future, a brand-new Chinese pure electric vehicle brand will be bred within the framework of the "new joint venture" car enterprise, and its pure electric vehicles will also use Chinese names and Chinese cores
JAC and Volkswagen put into production pure electric SUV in 2018
as early as September last year, we can know whether there is a problem with the sensor. On June 6, Volkswagen and JAC signed a memorandum of cooperation. The two sides announced that they would establish a joint venture and plan to put into production the first electric SUV in 2018. According to the latest disclosure, the new joint venture is expected to settle in Hefei, the headquarters of JAC. As for the brand of the joint venture, Volkswagen first confirmed that the new joint venture will no longer use the Volkswagen brand, but create a new electric vehicle brand. On May 22 this year, the national development and Reform Commission officially approved the joint venture production of pure electric passenger vehicles. This is also Volkswagen's third joint venture in China
it is understood that the total investment of the JAC Volkswagen project is 5.061 billion yuan, and the two sides also carry out a 25 year joint venture plan with a 50:50 share ratio. The construction site of the joint venture is located in Hefei Economic and Technological Development Zone, Anhui Province. The project will use the existing construction land of JAC to build a new stamping workshop, welding workshop, coating workshop, general assembly workshop, battery car rental room, R & D center, public power and office facilities, and add relevant production process equipment. After completion, it will form an annual production capacity of 100000 pure electric passenger vehicles
in fact, Volkswagen previously released the "2025 strategy", which includes 30 pure electric vehicles. Volkswagen Group expects its sales of pure electric vehicles to be between 2million and 3million by 2025, accounting for 20% to 25% of the total sales. On the eve of 2017 Shanghai auto show, Volkswagen ozz concept car was launched globally. The new car will be positioned as a pure electric crossover suv, which is also the third product of the I.D. series, and will also become the first domestic I.D. family model. According to the official introduction of Volkswagen, this is a core product for China and will be mass produced in three years. Undoubtedly, this task will be completed by Jianghuai Volkswagen. Of course, the battery it carries will use domestic batteries, and the logo will also be redesigned. It is understood that the car will be equipped with laser scanners, ultrasonic radar sensors and cameras, and the advanced driving assistance system will also become the core attraction of the new car
Daimler and BAIC will use Chinese cores for electric vehicles. At the same time, the testing department has strengthened the requirements for copper testing. On May 5, BAIC group and Daimler signed a new framework agreement in Germany, planning to jointly invest 5billion yuan (about 655million euros). By 2020, it will establish a pure electric vehicle production base and power battery factory in Beijing Benz, and introduce pure electric vehicle products of Mercedes Benz brand
according to the intention of both parties, BAIC group and Daimler group will put pure electric vehicles into production in Beijing Benz in 2020. For this purpose, both parties will jointly invest to establish a pure electric vehicle production base, and carry out local production and research and development of power batteries, using domestic batteries. At present, Daimler is actively expanding the global power battery production network of Mercedes Benz passenger cars. In addition to the carmenz power battery production base in Saxony, Germany, the power battery factory of Beijing Benz will become an important part of this lifetime production network, combined with the most advanced industrial 4.0 production standards, equipment and technology. BAIC group is one of the first enterprises to lay out the new energy vehicle industry in China. At present, it has taken the new energy vehicle industry as one of the core business segments of the group's transformation, and is committed to mastering the core technologies of batteries, motors and electronic control systems, building charging and changing service facilities, building a shared travel service platform, and building a green travel ecosystem covering the whole industrial chain of new energy vehicles. The joint venture of the two sides will integrate the global electric vehicle resources at the group level and put into production a luxury brand pure electric vehicle around 2019
Mercedes Benz has released the new pure electric vehicle brand EQ small SUV concept car at the international auto show in the past two years, and the registration application includes nine models: EQ a, EQ C, EQ e, EQ GLC, EQ s, EQ iside, EQ boost, generation EQ and generation mEq. At present, it is not clear whether the pure electric vehicles put into production in Beijing Mercedes Benz factory will adopt Mercedes Benz Trident as the logo. It is expected that both parties will most likely build a new brand within the framework of the joint venture
Zotye and Ford seek to earn points
on August 22, Ford and Zotye married and signed a memorandum of cooperation to establish a joint venture engaged in the R & D, manufacturing, sales and service of pure electric passenger vehicles, with each party holding 50% of the shares. At present, the joint venture project has begun to be submitted for approval, and the relevant national departments are waiting for approval. The specific details of the relevant cooperation, including brand, model and output, will be determined according to the final definitive agreement
in this pure electric vehicle joint venture project, Ford has absolute advantages in traditional vehicles. At present, the domestic traditional models fox, Mondeo and Ruijie of its Chang'an Ford are booming in their respective market segments, and have established a certain position in their respective market segments in the short term. And Zhongtai automobile. It has been playing the role of "follower" in the development of China's automobile industry. However, in terms of new energy vehicles, Zhongtai automobile has been proud in recent years. In the first seven months of this year, the cumulative sales volume of Zhongtai pure electric vehicles was 15713, with a year-on-year increase of 56.38%. Moreover, on August 29, a week after signing the memorandum of cooperation with Ford, Zhongtai automobile acquired 100% equity of Yongkang Zhongtai Automobile Co., Ltd. through non-public offering of shares to develop new energy vehicle development projects
it is obvious that Ford Motor has taken a fancy to the integration ability of Zhongtai motor in China's new energy vehicles, so it can seize this quota in this round of "new joint venture" enthusiasm. The industry believes that if the project is approved, like the above-mentioned "new joint venture" auto enterprises, Zhongtai automobile will officially become the third partner of Ford Motor in China after Chang'an Automobile and Jiangling Automobile. It is understood that this project is also Ford's only new energy vehicle joint venture project in the Chinese market. In the future, Zhongtai Ford pure electric vehicles will earn points for its traditional car companies in order to obtain better development advantages in the Chinese auto market
Dongfeng and Renault Nissan will launch a new electric vehicle in 2019
compared with the above-mentioned "new joint venture" projects, the pure electric vehicle joint venture project of Dongfeng and Renault Nissan alliance is more obvious. On August 29, the Renault Nissan Alliance announced that it would establish a new joint venture with Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng) to jointly develop and sell electric vehicles in China. The name of the new company is ejit New Energy Automobile Co., Ltd., with Renault and Nissan holding 25% and 25% shares respectively, and Dongfeng will hold the remaining 50% shares. The new company plans to launch in the Dongfeng Automobile production base in Shiyan City, forming an annual production and sales scale of 120000 vehicles, and is expected to start producing new electric vehicles in 2019
it is understood that the Renault Nissan alliance has sold more than 481000 electric vehicles worldwide, ranking first in the world. Its brand Nissan has sold more than 381000 electric vehicles worldwide, of which Nissan LEAF has sold more than 277000, which is one of the world's best-selling electric vehicles, and Renault's share in the European electric vehicle market is as high as 25%. At present, by taking advantage of the strong production cost advantage of Dongfeng Group, Renault Nissan alliance will be able to land new energy vehicle projects in China, which will not only obtain development opportunities, but also obtain points for the future development of its joint venture vehicle enterprises
it is revealed that ejit plans to design a new electric vehicle with intelligent connection function, which is developed based on the A-class SUV platform of Renault Nissan Alliance
the "new joint venture" between Daimler and BYD is the earliest precedent
in fact, the "new joint venture" has a precedent. As early as 2010, German Daimler and BYD jointly established a new energy joint venture, Tengshi automobile, and launched Tengshi 400 pure electric vehicles for the Chinese market. However, due to the high price and unfavorable brand promotion, it has not had an advantage in the market. At the same time, China's independent brand pure electric vehicles have become popular in China's pure electric vehicle market with the help of cost advantages. In 2016, the sales volume of pure electric vehicles in China reached 256879, an increase of 121% year-on-year. In the first seven months of 2017, the output of pure electric vehicles reached 223000, and 204000 vehicles were sold, an increase of 37.8% and 33.6% respectively. Among them, independent brand electric vehicles are the main force. This phenomenon has accelerated the pace of multinational vehicle enterprises' R & D and production capacity of new energy vehicles in China to a certain extent
it is generally believed that the establishment of this round of "new joint venture" companies aims to reduce production costs through localization and tap China's rapidly growing market potential in this field. According to relevant plans, by 2020, the output of new energy vehicles in China will reach 2million, including pure electric vehicles, plug-in hybrid vehicles and bio battery vehicles. By 2025, the proportion of new energy vehicles in vehicle sales will reach 20%, which shows the size of China's new energy vehicle market in the future. Secondly, under the pressure of the double points policy around 2018, it has become a top priority for multinational car companies to earn points in the form of joint ventures. At present, the relevant government departments are vigorously promoting the "measures for the parallel management of average fuel consumption of passenger car enterprises and new energy vehicle credits", that is, the "double credit system", and the purpose of such a policy will obviously promote the traditional vehicle enterprises to accelerate the layout of new energy vehicle projects, and the above-mentioned "new joint venture" projects will not be the last batch
in fact, unlike the previous joint venture projects of traditional vehicle enterprises, this round of "new joint venture" of pure electric vehicles has no strength. The two sides of the joint venture are basically equal. Multinational vehicle enterprises have mature experience in vehicle development, and the accumulation of Chinese vehicle enterprises in battery and other aspects can not be underestimated. After all, in the field of pure electric vehicles, China has truly become the largest market in the world. Article/he Dengfeng's picture/Gao Yue
● expert voice ●
"double points" will promote China's pure electric vehicle investment fever
now in the automotive industry, if you don't talk about the "double points" policy that is being countersigned and will be introduced soon, it's like out! Because I don't want to be out yet, I'll join the fun here to talk about this policy
but last time,
LINK
Copyright © 2011 JIN SHI